The YMCA is a nationwide, socially responsible community. In New York it is a widely-loved part of city culture – committed to helping all New Yorkers reach their full potential.
The YMCA wanted to expand perceptions and knowledge of all that the Y offers to a community --- it is more than “just” a gym. “Where There’s a Y, There’s a Way” celebrates everything that makes The Y great to break through and resonate. Featuring real New York members, the campaign highlights the powerful, extra-special sense of community that is truly unique to the YMCA.