It’s time to reframe the way people think about wasting water. And who better to speak about saving water than the King of
Water, Michael Phelps.
In 2017, Colgate announced that Michael Phelps and his family would become Global Brand Ambassadors for their “Save Water” initiative. With 28 Olympic swimming medals to his name, Phelps’ legendary international career makes him a natural spokesperson to communicate Colgate’s “Save Water” message all over the world.
By partnering with Vice for the launch of Vice Impact, their channel dedicated to sustainablilty, Colgate is able to reach a new audience of younger consumers. Exclusive content for Vice, combined with personal messages from Michael Phelps and his family on their personal social media channels, go a long way toward letting everyone know that a something as simple as turning off the tap while brushing can have a major impact on saving water.